8 Brand Renewals That Make a Statement

It was just a couple of weeks ago that Facebook CEO Mark Zuckerberg unveiled his plan to unify Facebook’s disparate apps and websites into a single page with a single page view. It has…

8 Brand Renewals That Make a Statement

It was just a couple of weeks ago that Facebook CEO Mark Zuckerberg unveiled his plan to unify Facebook’s disparate apps and websites into a single page with a single page view. It has since been revealed that the project won’t roll out until next year.

The idea of rebranding in the Silicon Valley is nothing new: In fact, companies of all shapes and sizes have done it time and time again. Here are eight other brands that have taken their business to the next level by “re-branding” or brand reinvention.

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1. Coca-Cola. The soda giant redrew its iconic label to reflect the changes it faced in the ’90s and gave itself a new visual identity.

2. Bass Pro Shops. The country’s largest outdoor specialty retailer has become known as the “it” store to shop for the quintessential outdoor American brand.

3. Bass Pro Shops. It made a deal with Dick’s Sporting Goods, the biggest sporting goods retailer in the United States, and rebranded the latter’s 52 stores to reflect Bass Pro Shops, just like its own 48 stores.

4. Gap. After several decades of trying to fend off a consistent decline in sales, Gap recognized that it could no longer dictate its own success and gave itself a refresh.

5. Nestle Waters North America. Nestle might be famous for its chocolate, but it wanted to change its approach when it started working with corporate graphic designer Alastair Burt to rebrand its water brands. (Burt is currently working with some of the biggest brands in the world, like Coca-Cola and Guinness).

6. Gap. The apparel giant is trying to find new ways to redefine its brand. According to its 2018 brand and marketing plan, Gap is attempting to re-imagine its distinctive logo.

7. Southwest Airlines. It’s not quite as cute as a Chipotle chicken burrito or as fast-moving as a Scooterla ride-share, but if Southwest Airlines had been around when Buzz Aldrin hopped on one in 1969, it would have been first in line for a Southwest fly-by.

8. Pandora. Out of its 300 million monthly listeners, only 75 million of them were active users at one point. Now it has an in-house design team, it redesigned itself from the bottom up to draw in more of the 68 million active listeners that are now tuning in and more importantly, it instituted a redesign of its mobile app that lets you keep browsing (rather than having to hit the “home” button every time you want to check in) while optimizing its streaming experience and making searching for music easier.

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