• Kaplan says he plans to build season ticket income as well as their next stadium • ‘For a while we didn’t take business seriously – we’re not stupid,’ says principal owner
Relegation and move to Elland Road – Yohan Cabaye dreams of Elland Road new season | Rob Smyth Read more
Leeds United’s owner Andrea Radrizzani has promised a return to Premier League football and a £100m, four-year plan to bring in “partnerships and new revenue streams”.
It comes in a Q&A with the Telegraph with Radrizzani outlining his approach to the new campaign after returning to the club last month in a move that was first raised in May 2016.
“To get back into the Premier League, we’re going to have to invest in our team,” he said. “For a while we didn’t take business seriously – we’re not stupid. We didn’t understand the football landscape. But now we are very well aware. We have to invest.
Radrizzani, pictured in April last year, has promised a return to Premier League football. Photograph: David Rogers/Getty Images
“I think we can get promotion, but that’s maybe ambitious. I hope I can surprise you with this ambition, because we have signed players of a very high quality. We have had a good season of scouting, building, analysing and paying. We have come back to an ambitious team.”
He also revealed he intends to seek new commercial opportunities and increase the club’s turnover by at least £100m in the next four years.
“This is a great platform – a club with a proud history,” he added. “We are very proud of it. We are not going to stop. I’m keen on investing in the stadium, the community, our football school in Ealing – not just new owners with huge money.
“I can’t do it alone, and I’m very conscious about that. That’s why we’re working very hard with the council to create a new stadium in the last 30 days or so. We are the sole owners, but we have bought in investors and sponsors – we also have a strong team of key people to pull it together.
“We are also working towards partnerships and new revenue streams. We want to increase our season ticket income and put that into the new stadium project. We’re very open with our finances – we don’t want to disclose too much. But this will be a dynamic year. We’re prepared for the impact, but we are excited.”